Roberto Lobrano


Roberto Lobrano began his career studying under some of the most important gelato masters in Italy.  He enhanced his hands-on skills through education, earning a Masters in Promotional Events, and an additional Masters in Marketing, including significant experience in the business arena.
Today Roberto parlays his skills for others’ benefit through his consulting company, Ice Rock Consulting, which specializes in entertainment and promotion.  Roberto is much in demand as a private consultant and through his work partnering with some of the biggest names in the industry.  He has helped establish ice cream techniques and marketing for businesses worldwide, and worked fundamentally establishing many new ice cream parlours.  He keeps up to date with the industry though his family’s own ice cream parlour.

With all this experience, he is often asked to share his knowledge in writing.  He has published a book on marketing skills in gelato selling and writes a column concerning customer’s satisfaction and marketing for the magazine “Il Gelatiere Italiano.”

A true communicator, Roberto holds degrees in English and French.  He is a frequent instructor in marketing and gelato techniques for Carpigiani’s Gelato University in both Italy and the United Kingdom